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Countries / Asia Pacific / Japan

Japan tourism statistics

Japan, 3.1 million visitor arrivals in August

Monthly arrivals, nights, spend since 2003, with 8 worked statistics. Latest 2026-08, 2 months behind.

-9.6%vs Aug 2025
27.6mYear to date
2003Figures since
2 moBehind
Where Japan stands, August 2026

Japan's visitor arrivals ease back in late August

Japan recorded 3,098,900 visitor arrivals in August 2026, down 9.6% on the same month a year earlier. The total stood at 123.0% of the level seen in August 2019 and was 9.1% above the average of the three previous years. The year to date sat 2.7% below the same months of the previous year. Within the region, the change on a year placed Japan 15th among 16 countries with comparable data.

Recent months show a softer trend. July 2026 was 3,442,100 arrivals, up 0.1% on a year, while June 2026 came in at 3,148,754, down 6.8%. May 2026 totalled 3,560,256 arrivals, down 3.6%, and April 2026 recorded 3,692,364, down 5.5%. March 2026 stood at 3,619,159, up 3.5% on a year. The best month on record remains April 2025, with 3,909,128 arrivals, ahead of the latest reading.

Among regional rivals, the picture was mixed. Vietnam rose 18.4% on a year in August 2026 and South Korea gained 23.3%, while Hong Kong was up 5.9%. Malaysia slipped 1.0%, the Philippines eased 0.8% and Thailand fell 2.6%. The yen was 6.7% weaker against the euro on a year, and jet fuel traded at $3.72 a gallon, up 84.0%. Economic growth in 2026 was projected at 0.7%. Forecasts pointed to declines of 14.3% in September, 18.0% in October and 15.4% in November.

Written from the figures on 20 October 2026Every number checked against the dataNext update when September is published

At a glance

Latest monthAugust 2026
Visitor arrivals3,098,900
On a year-9.6%
Against August 2019123.0%
Year to date, on a year-2.7%
Growth rank in Asia Pacific15 of 16
Best month on recordApril 2025
Trust gradeA, 100
Jet fuel, a gallon$3.72+84.0% on a year/v1/fuel
JPY per euro184.10yen -6.7% on a year/v1/fx/JPY
Growth 20260.7%projected/v1/economy/JP
This brief, its figures, rivals and outlook as data: GET /v1/countries/JP/briefAnalyst

Visitor arrivals to Japan from Total, and the change on a year

Visitor arrivalsThe year beforeChange on a year, %
Follow Japan in Google: add Tourism API as a preferred source and our new figures show first in your Top stories.Add as a preferred source

Japan against its rivals

Click a country to swap it, or remove it with the cross. Up to six alongside Japan.As data: GET /v1/compare?country=JPDeveloper
CountryLatestFigureOn a yearVs 2019Year to dateRivalry with Japan

The last six months

MonthVisitor arrivalsOn a yearVs 2019Vs 3-year average
Aug 20263,098,900-9.6%123.0%+9.1%
Jul 20263,442,100+0.1%115.1%+14.1%
Jun 20263,148,754-6.8%109.3%+9.9%
May 20263,560,256-3.6%128.4%+23.7%
Apr 20263,692,364-5.5%126.2%+24.4%
Mar 20263,619,159+3.5%131.1%+29.3%

The next three months

September-14.3%2.58M to 3.04M
October+0.0%0.00M to 0.00MIntel
November+0.0%0.00M to 0.00MIntel

Each country's own model, remade every night as figures arrive, with an 80% range. The first month is free to see; the rest come with Intel.

Who Japan competes with for visitors

6 destinations chasing the same travellers

Ranked by how much of their visitors come from the same markets, how alike their seasons are, and how close they are in size. Open any of them to see its own rivals.

Japan is also a rival forNepal

Rivalry is worked out from the figures each destination publishes and is remade every day. As data: /v1/countries/JP/rivals, on Developer and up.

Top origin markets, share of arrivals

South Korea26.5%
Taiwan18.9%
China13%
United States8.5%
Hong Kong6.6%
Twelve months 2025-09 to 2026-08Intel
Recovery against 2019123%August 2026 against the same month of 2019, the year before the pandemic.Analyst
Forecast, next 12 months37.6m80% range 30.8m to 46m. Back-tested error 7.6%.Intel
Market concentrationHHI 1,391The top three markets bring 59% of arrivals.Intel

What is held for Japan

MeasureFrequencyBreakdownSeriesFromLatest
ArrivalsMonthlyTotal12003-012026-08
ArrivalsMonthlyOrigin552003-012026-08
ArrivalsAnnualTotal120082025
NightsAnnualTotal1520082025
NightsAnnualAccommodation220112025
SpendQuarterlyTotal41996-Q12026-Q2
SpendQuarterlyPurpose21996-Q12026-Q2
SpendAnnualTotal1519962025
SpendAnnualPurpose219962025
DeparturesAnnualTotal120082024

Monthly arrivals: 100.0% of months held since 2003, none missing. See every month

Get Japan in one call

# every arrivals month, Developer plan
curl "https://api.tourismapi.com/v1/arrivals?country=JP" \
  -H "X-API-Key: $TOURISM_API_KEY"

# the whole country in one file, Intel plan
curl -o jp.csv "https://api.tourismapi.com/v1/bulk/JP.csv" \
  -H "X-API-Key: $TOURISM_API_KEY"

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