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Countries / Europe / Sweden

Sweden tourism statistics

Sweden, 1.92 million arrivals in July

Monthly arrivals, nights, spend since 1990, with 6 worked statistics. Latest 2026-07, 3 months behind.

+11.3%vs Jul 2025
5.3mYear to date
1990Figures since
3 moBehind
Where Sweden stands, July 2026

Sweden in July: up on a year

Sweden recorded 1,920,099 arrivals in July 2026, +11.3% on a year and 119.7% of the July 2019 level.

Among the destinations it competes with: Norway +1.3%, Poland +11.4%, Hungary +6.2%, Belgium +4.6%.

From the figures on 20 October 2026Every number checked against the dataNext update when August is published

At a glance

Latest monthJuly 2026
Arrivals1,920,099
On a year+11.3%
Against July 2019119.7%
Year to date, on a year+7.6%
Growth rank in Europe8 of 37
Best month on recordJuly 2026
Trust gradeA, 100
Jet fuel, a gallon$3.40+51.6% on a year/v1/fuel
SEK per euro11.05krona +1.4% on a year/v1/fx/SEK
Growth 20262.5%projected/v1/economy/SE
This brief, its figures, rivals and outlook as data: GET /v1/countries/SE/briefAnalyst

Arrivals at accommodation: Foreign country, Hotels; holiday and other short-stay accommodation; camping grounds, recreational vehicle parks and trailer parks, and the change on a year

ArrivalsThe year beforeChange on a year, %
Follow Sweden in Google: add Tourism API as a preferred source and our new figures show first in your Top stories.Add as a preferred source

Sweden against its rivals

Click a country to swap it, or remove it with the cross. Up to six alongside Sweden.As data: GET /v1/compare?country=SEDeveloper
CountryLatestFigureOn a yearVs 2019Year to dateRivalry with Sweden

The last six months

MonthArrivalsOn a yearVs 2019Vs 3-year average
Jul 20261,920,099+11.3%119.7%+12.8%
Jun 20261,062,111+4.5%111.0%+9.3%
May 2026669,969+7.9%114.8%+6.5%
Apr 2026483,121+3.6%120.5%+12.4%
Mar 2026434,116+9.4%110.2%+6.9%
Feb 2026418,404+6.1%114.0%+9.5%

The next three months

No forecast for Sweden yet: it needs a longer monthly history in one unbroken series.

How it is worked outSee the full outlook

Who Sweden competes with for visitors

6 destinations chasing the same travellers

Ranked by how much of their visitors come from the same markets, how alike their seasons are, and how close they are in size. Open any of them to see its own rivals.

NorwayRivalry 92
Same season and region
Norway, July+1.3% · 1.65M
Sweden, July+11.3% · 1.92M
PolandRivalry 87
Same season and region
Poland, July+11.4% · 1.11M
Sweden, July+11.3% · 1.92M
HungaryRivalry 79
Same season and region
Hungary, July+6.2% · 775K
Sweden, July+11.3% · 1.92M
BelgiumRivalry 77
Same season and region
Belgium, July+4.6% · 1.10M
Sweden, July+11.3% · 1.92M
SloveniaRivalry 75
Same season and region
Slovenia, July+10.9% · 1.01M
Sweden, July+11.3% · 1.92M
CzechiaRivalry 74
Same season and region
Czechia, July+7.4% · 1.18M
Sweden, July+11.3% · 1.92M

Rivalry is worked out from the figures each destination publishes and is remade every day. As data: /v1/countries/SE/rivals, on Developer and up.

Measures held

Arrivals/v1/arrivals?country=SE
Nights/v1/nights?country=SE
Spend/v1/spend?country=SE
Recovery against 2019106%July 2026 against the same month of 2019, the year before the pandemic.Analyst
Forecast, next 12 months67.4m80% range 60.4m to 75.3m. Back-tested error 3.5%.Intel
Market concentrationn/aNot worked out for Sweden yet: it needs a longer monthly history.Intel

What is held for Sweden

MeasureFrequencyBreakdownSeriesFromLatest
ArrivalsMonthlyTotal11990-012026-07
ArrivalsMonthlyAccommodation41990-012026-07
ArrivalsMonthlyOrigin101990-012026-07
ArrivalsAnnualTotal319902025
ArrivalsAnnualAccommodation419902025
ArrivalsAnnualOrigin2519902025
ArrivalsAnnualRegion16519902025
NightsMonthlyTotal111978-012026-07
NightsMonthlyAccommodation41990-012026-07
NightsMonthlyOrigin5001978-012026-07
NightsAnnualTotal2619782025
NightsAnnualAccommodation619902025
NightsAnnualOrigin51519782025
NightsAnnualRegion22819902025
SpendQuarterlyTotal31975-Q12026-Q2
SpendQuarterlyPurpose11998-Q12002-Q4
SpendAnnualTotal33019702025
SpendAnnualPurpose63119982025
DeparturesAnnualTotal12620082025
DeparturesAnnualPurpose25920142025
OccupancyMonthlyTotal21990-012026-07
OccupancyMonthlyAccommodation1041978-012021-12
OccupancyAnnualAccommodation10419782021
CapacityAnnualTotal219902025
CapacityAnnualAccommodation919902025

Monthly arrivals: 100.0% of months held since 1990, none missing. See every month

Get Sweden in one call

# every arrivals month, Developer plan
curl "https://api.tourismapi.com/v1/arrivals?country=SE" \
  -H "X-API-Key: $TOURISM_API_KEY"

# the whole country in one file, Intel plan
curl -o se.csv "https://api.tourismapi.com/v1/bulk/SE.csv" \
  -H "X-API-Key: $TOURISM_API_KEY"
Get API keyEndpoint docs

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