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Issue No. 121Official figures from 90 national officesFree to read, free to cite

World Tourism Monitor

How the world travelled in January 2025
July 2026Complete71 countries reportedA complete issue. Nearly every country that counts July has published it.August 202633 of 86 inFilling in, early editionIt becomes the main issue once most countries have reported. Open the early edition
September 2026First figures19 countries in so farThe quickest countries publish within a few weeks of a month ending; most follow a month or so later.
October 2026Under wayStill happeningNo country can count a month before it ends. The first figures arrive about three weeks after it closes.Today
Of the 123 countries counted monthly, 19 publish within a month of it ending and 55 within two.Why is the latest issue July?So a month is judged on most countries, not a fewCountries count visitors at borders and in hotels, then check the figures before publishing. The Monitor waits until most are in. Statistics offices and banks work to the same calendar.
World editionArchive issue90 countriesTrust index 9717 min read

World+13.4% on a year, 109.8% of 2019

Growing69 of 88 countries compared

Records8 countries had their best January on file

Asia Pacificled the regions at +24.3%

Biggest gainerSint Maarten +66.9%

Biggest loserNew Caledonia -61.3%

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Issue No. 121 · January 2025 · archive issue

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Tourism API (n.d.). World Tourism Monitor, Issue No. 121, World edition, January 2025. https://tourismapi.com/monitor/2025-01

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The lead

Global tourism rises 13% as six markets reach record January

The Monitor deskFrom 90 national offices17 min read

International arrivals rose in 49 of the 57 markets reporting January 2025 figures, with the aggregate climbing 13% on a year earlier. The reading reached 108% of the same month in 2019, and six destinations logged their highest January on record. Asia Pacific led the regional table, up 28.2% on the year at 112.6% of its 2019 level. Europe rose 9.5% and the Americas 15.3%, while the Middle East gained 19.3% and stood at 61.2% of 2019.

RegionsAsia Pacific led the regions with a 28.2% gain on the year, reaching 112.6% of its 2019 level
MoversBrazil topped the risers at 55.1% on the year, with Ireland posting the steepest fall at 26.9%
CurrenciesThe US dollar rose 1.2% against the euro on the month, while sterling fell 1.3%

The map

    Each tile is a country, placed roughly where it sits on the globe. Pale tiles have no figure this month. Hover a tile for its numbers; click it for the country.

    Since 2015

    12 years of the world on the move, one issue a month

    The Monitor reaches back to January 2015: every month since, for the world and five regions, rebuilt from the figures each national office has published. Through the boom, the 2020 collapse and the recovery, the whole run is here to read, download and cite.

    139monthly issues
    829world and regional editions
    12years, 2015 to 2026
    90countries in this issue
    6editions every month
    0501002019 = 10074.9% of 2019January 2015April 20200.9% of 2019Back past 2019February 2024104.5%July 2026201520162017201820192020202120222023202420252026
    2015Issue No. 1 in January 2015, at 74.9% of the 2019 level.
    2019The benchmark year: every issue since measures against it.
    2020April 2020 falls to 0.9% of 2019, the deepest month on record.
    2024February 2024 passes 2019 again, at 102.5%.
    2026July 2026 stands at 104.5% of 2019.
    Every back issue is free to read. The full index as data is on the Developer plan.
    Browse every issueGet the index

    Every issue

    All 139 issues, January 2015 to July 2026

    Each month's world edition, its full paper as a PDF, and the paper read aloud where it has been. Pick a year, or search a month.

    Issues139
    Full papers24PDF, free to read
    Read aloud11members
    LatestJuly 2026
    All202620252024202320222021202020192018201720162015
    JanFebMarAprMayJunJulAugSepOctNovDec
    No.IssueCountriesOn a yearVs 2019RegionsPaperOpen
    96December 202289
    +212.6%
    		79.3%
    		In review
    ReadPDFAudio
    95November 202291
    +192.5%
    		76.9%
    		In review
    ReadPDFAudio
    94October 202290
    +200.5%
    		75.4%
    		In review
    ReadPDFAudio
    93September 202291
    +221.0%
    		73.0%
    		In review
    ReadPDFAudio
    92August 202292
    +223.4%
    		69.1%
    		In review
    ReadPDFAudio
    91July 202291
    +271.3%
    		69.4%
    		In review
    ReadPDFAudio
    90June 202291
    +445.4%
    		62.5%
    		In review
    ReadPDFAudio
    89May 202290
    +598.5%
    		58.5%
    		In review
    ReadPDFAudio
    88April 202288
    +796.0%
    		51.5%
    		In review
    ReadPDFAudio
    87March 202287
    +536.6%
    		40.7%
    		In review
    ReadPDFAudio
    86February 202287
    +440.6%
    		33.0%
    		In review
    ReadPDFAudio
    85January 202288
    +284.1%
    		28.1%
    		In review
    ReadPDFAudio
    12 issues in 2022The archive, with a brief for every issue
    Up 5% or moreUpDownDown 5% or moreNo regional edition

    Regions

    Five regions, five papers

    Each region has its own edition every month, with its own map, movers and records. Open one to read it in full.

    Asia Pacific+24.3%

    Malaysia led at +48.4%, New Caledonia trailed at -61.3%.

    18 countries → Read the Asia Pacific edition    Middle East+18.3%

    Israel led at +34.5%, Bahrain trailed at +6.6%.

    3 countries → Read the Middle East edition    Americas+12.5%

    Sint Maarten led at +66.9%, Bolivia trailed at -10.6%.

    25 countries → Read the Americas edition    Europe+8.9%

    Albania led at +41.0%, Ireland trailed at -26.9%.

    39 countries → Read the Europe edition    Africa+1.3%

    South Africa led at +4.3%, Ghana trailed at -3.3%.

    5 countries → Read the Africa edition

    Movers and records

    Who moved the month

    The biggest gainers and losers on a year, and the countries at or near the best month they have ever recorded.

    Biggest gainersOn a year

    01Sint MaartenAmericas, record month+66.9%02BrazilAmericas, record month+55.1%03MalaysiaAsia Pacific+48.4%04AlbaniaEurope+41.0%05JapanAsia Pacific, record month+40.7%

    Biggest losersOn a year

    01New CaledoniaAsia Pacific-61.3%02IrelandEurope-26.9%03JerseyEurope-11.3%04BoliviaAmericas-10.6%05GrenadaAmericas-9.9%

    At or near a recordOf best

    01Hong Kongbest January on file100.0%02Sri Lankabest January on file100.0%03Vietnambest January on file100.0%04Brazilbest January on file100.0%05Japanbest January on file100.0%

    The month ahead

    February, and the money behind it

    National holidays across the countries in this issue, and how the big source-market currencies moved against the euro. A stronger currency makes travel abroad cheaper for its people.

    February 2025Countries on holiday

    MTWTFSS12345678910111213141516171819202122232425262728
    01Fourth Day of Lunar New YearVietnam1
    01Abolition of SlaveryMauritius1
    02SundaySweden1

    CurrenciesAgainst the euro

    CurrencyPer euroOn the month
    USD1.0354+1.2%
    GBP0.8391-1.3%
    JPY161.9214-0.5%
    CNY7.556+1.0%
    KRW1,503.5964+0.2%
    AUD1.6626-0.6%
    THB35.4438+1.0%
    INR89.3418-0.3%

    Trust index

    How sure are these numbers

    Every country is graded on its figures as held today. The issue's trust index of 97 is their average, weighted by size. The weakest come first.

    CountryFreshCompleteStableGradeScore
    Ghana83100C65
    New Zealand98100C69
    Niue98100C69
    Bahrain100100B70
    Honduras100100B70
    Jamaica100100B70
    Sint Maarten100100B70
    Barbados67100B72
    FreshHow far behind the newest figure is.
    CompleteThe share of the last five years held with no gap.
    StableHow little the office revised its figures in the last year.
    GradesA from 85, B from 70, C from 55. Every grade is in the API.

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