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Issue No. 117Official figures from 39 national officesFree to read, free to cite

World Tourism Monitor

How Europe travelled in September 2024
July 2026Complete38 countries reportedA complete issue. Nearly every country that counts July has published it.August 20264 of 40 inFilling in, early editionIt becomes the main issue once most countries have reported. Open the early edition
September 2026First figures19 countries in so farThe quickest countries publish within a few weeks of a month ending; most follow a month or so later.
October 2026Under wayStill happeningNo country can count a month before it ends. The first figures arrive about three weeks after it closes.Today
Of the 123 countries counted monthly, 19 publish within a month of it ending and 55 within two.Why is the latest issue July?So a month is judged on most countries, not a fewCountries count visitors at borders and in hotels, then check the figures before publishing. The Monitor waits until most are in. Statistics offices and banks work to the same calendar.
Europe editionArchive issue39 countriesTrust index 998 min read

Europe+4.4% on a year, 105.5% of 2019

Growing30 of 39 countries compared

Biggest gainerAlbania +51.6%

Biggest loserGibraltar -18.0%

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Issue No. 117 · September 2024 · archive issue

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Tourism API (n.d.). World Tourism Monitor, Issue No. 117, Europe edition, September 2024. https://tourismapi.com/monitor/2024-09/europe

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The lead

European Tourism Posts 6.2% Year-on-Year Gain in September

The Monitor deskFrom 39 national offices8 min read

Thirty-seven European countries recorded tourism figures in September, with 29 registering growth on a year earlier. Average arrivals rose 6.2% year on year, reaching 104.4% of the same month in 2019. None of the 37 countries set a record for the month. Albania posted the largest gain at 51.6%, followed by Latvia at 42.6%, while Liechtenstein fell 10.2% and Kosovo declined 9.4%.

RegionsTwenty-nine of 37 reporting countries grew on a year earlier, lifting the regional average to 104.4% of September 2019.
MoversAlbania led the risers at 51.6% and Latvia followed at 42.6%, while Liechtenstein fell 10.2% and Austria dropped 9.1%.
CurrenciesThe Thai baht strengthened 3.4% against the euro in the month, while the US dollar weakened 0.8%.

The map

    Each tile is a country, placed roughly where it sits on the globe. Pale tiles have no figure this month. Hover a tile for its numbers; click it for the country.

    Since 2015

    12 years of Europe on the move, one issue a month

    The Monitor reaches back to January 2015: every month since, for the world and five regions, rebuilt from the figures each national office has published. Through the boom, the 2020 collapse and the recovery, the whole run is here to read, download and cite.

    139monthly issues
    829world and regional editions
    12years, 2015 to 2026
    39countries in this issue
    6editions every month
    0501002019 = 10075.9% of 2019January 2015April 20200.9% of 2019Back past 2019July 2023110.8%July 2026201520162017201820192020202120222023202420252026
    2015Issue No. 1 in January 2015, at 75.9% of the 2019 level.
    2019The benchmark year: every issue since measures against it.
    2020April 2020 falls to 0.9% of 2019, the deepest month on record.
    2023July 2023 passes 2019 again, at 100.8%.
    2026July 2026 stands at 110.8% of 2019.
    Every back issue is free to read. The full index as data is on the Developer plan.
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    Regions

    Five regions, five papers

    Each region has its own edition every month, with its own map, movers and records. Open one to read it in full.

    Asia Pacific+14.9%

    Niue led at +138.3%, New Caledonia trailed at -78.9%.

    22 countries → Read the Asia Pacific edition    Europe+4.4%

    Albania led at +51.6%, Gibraltar trailed at -18.0%.

    39 countries → Read the Europe edition    Americas+2.0%

    Brazil led at +26.4%, Bahamas trailed at -33.5%.

    28 countries → Read the Americas edition    Africa+1.5%

    Kenya led at +10.1%, Uganda trailed at -7.3%.

    6 countries → Read the Africa edition    Middle East-29.9%

    Bahrain led at +4.6%, Israel trailed at -72.0%.

    3 countries → Read the Middle East edition

    Movers and records

    Who moved the month

    The biggest gainers and losers on a year, and the countries at or near the best month they have ever recorded.

    Biggest gainersOn a year

    01AlbaniaEurope+51.6%02LatviaEurope+42.6%03CyprusEurope+22.3%04NorwayEurope+18.0%05SwedenEurope+16.7%

    Biggest losersOn a year

    01GibraltarEurope-18.0%02LiechtensteinEurope-10.2%03KosovoEurope-9.4%04AustriaEurope-9.1%05SlovakiaEurope-7.7%

    At or near a recordOf best

    01Cyprus93.7% of its best month93.7%02Portugal92.7% of its best month92.7%03Spain90.6% of its best month90.6%04Malta89.0% of its best month89.0%05Switzerland86.6% of its best month86.6%

    The month ahead

    October, and the money behind it

    National holidays across the countries in this issue, and how the big source-market currencies moved against the euro. A stronger currency makes travel abroad cheaper for its people.

    October 2024Countries on holiday

    MTWTFSS12345678910111213141516171819202122232425262728293031
    01Cyprus Independence DayCyprus1
    03German Unity DayGermany1
    05Republic DayPortugal1

    CurrenciesAgainst the euro

    CurrencyPer euroOn the month
    USD1.1106-0.8%
    GBP0.8402+1.3%
    JPY159.081+1.2%
    CNY7.8611+0.2%
    KRW1,478.7248+0.7%
    AUD1.6398+1.0%
    THB37.0122+3.4%
    INR93.0808-0.7%

    Trust index

    How sure are these numbers

    Every country is graded on its figures as held today. The issue's trust index of 99 is their average, weighted by size. The weakest come first.

    CountryFreshCompleteStableGradeScore
    Lithuania10010B82
    Bulgaria78100A93
    Denmark98100A93
    Turkey100100A94
    Estonia88100A96
    Albania93100A98
    Jersey92100A98
    Kosovo92100A98
    FreshHow far behind the newest figure is.
    CompleteThe share of the last five years held with no gap.
    StableHow little the office revised its figures in the last year.
    GradesA from 85, B from 70, C from 55. Every grade is in the API.

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