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Countries / Europe / Serbia

Serbia tourism statistics

Serbia, 283,890 arrivals in July

Monthly arrivals, nights, spend since 2012, with 6 worked statistics. Latest 2026-07, 3 months behind.

+3.7%vs Jul 2025
1.4mYear to date
2012Figures since
3 moBehind
Where Serbia stands, July 2026

Serbia in July: up on a year

Serbia recorded 283,890 arrivals in July 2026, +3.7% on a year and 131.6% of the July 2019 level.

Among the destinations it competes with: Slovakia +23.0%, Romania +20.3%, Iceland -3.1%, Estonia +5.8%.

From the figures on 20 October 2026Every number checked against the dataNext update when August is published

At a glance

Latest monthJuly 2026
Arrivals283,890
On a year+3.7%
Against July 2019131.6%
Year to date, on a year+5.0%
Growth rank in Europe22 of 37
Best month on recordJuly 2026
Trust gradeA, 100
Jet fuel, a gallon$3.40+51.6% on a year/v1/fuel
Growth 20263.3%projected/v1/economy/RS
This brief, its figures, rivals and outlook as data: GET /v1/countries/RS/briefAnalyst

Arrivals at accommodation: Foreign country, Hotels; holiday and other short-stay accommodation; camping grounds, recreational vehicle parks and trailer parks, and the change on a year

ArrivalsThe year beforeChange on a year, %
Follow Serbia in Google: add Tourism API as a preferred source and our new figures show first in your Top stories.Add as a preferred source

Serbia against its rivals

Click a country to swap it, or remove it with the cross. Up to six alongside Serbia.As data: GET /v1/compare?country=RSDeveloper
CountryLatestFigureOn a yearVs 2019Year to dateRivalry with Serbia

The last six months

MonthArrivalsOn a yearVs 2019Vs 3-year average
Jul 2026283,890+3.7%131.6%+8.3%
Jun 2026218,434+0.4%118.8%+3.4%
May 2026238,992+9.0%145.8%+12.4%
Apr 2026180,320+2.0%137.5%+4.4%
Mar 2026156,009+9.8%139.3%+9.2%
Feb 2026136,920+11.9%170.1%+19.2%

The next three months

No forecast for Serbia yet: it needs a longer monthly history in one unbroken series.

How it is worked outSee the full outlook

Who Serbia competes with for visitors

6 destinations chasing the same travellers

Ranked by how much of their visitors come from the same markets, how alike their seasons are, and how close they are in size. Open any of them to see its own rivals.

SlovakiaRivalry 93
Same season and region
Slovakia, July+23.0% · 315K
Serbia, July+3.7% · 284K
RomaniaRivalry 91
Same season and region
Romania, July+20.3% · 315K
Serbia, July+3.7% · 284K
IcelandRivalry 89
Same season and region
Iceland, July-3.1% · 293K
Serbia, July+3.7% · 284K
EstoniaRivalry 85
Same season and region
Estonia, July+5.8% · 294K
Serbia, July+3.7% · 284K
CyprusRivalry 80
Same season and region
Cyprus, July-4.0% · 414K
Serbia, July+3.7% · 284K
LatviaRivalry 78
Same season and region
Latvia, July+8.7% · 256K
Serbia, July+3.7% · 284K
Serbia is also a rival forLuxembourgMalta

Rivalry is worked out from the figures each destination publishes and is remade every day. As data: /v1/countries/RS/rivals, on Developer and up.

Measures held

Arrivals/v1/arrivals?country=RS
Nights/v1/nights?country=RS
Spend/v1/spend?country=RS
Recovery against 2019121%July 2026 against the same month of 2019, the year before the pandemic.Analyst
Forecast, next 12 months12.7m80% range 10m to 16.3m. Back-tested error 4.7%.Intel
Market concentrationn/aNot worked out for Serbia yet: it needs a longer monthly history.Intel

What is held for Serbia

MeasureFrequencyBreakdownSeriesFromLatest
ArrivalsMonthlyTotal12012-012026-07
ArrivalsMonthlyAccommodation42012-012026-07
ArrivalsMonthlyOrigin102012-012026-07
ArrivalsAnnualTotal220082025
ArrivalsAnnualAccommodation420122025
ArrivalsAnnualOrigin2520122025
ArrivalsAnnualRegion9020202025
NightsMonthlyTotal12012-012026-07
NightsMonthlyAccommodation42012-012026-07
NightsMonthlyOrigin102012-012026-07
NightsAnnualTotal1420082025
NightsAnnualAccommodation620082025
NightsAnnualOrigin2520122025
NightsAnnualRegion16520202025
SpendQuarterlyTotal82007-Q12026-Q2
SpendQuarterlyPurpose22007-Q12026-Q2
SpendAnnualTotal17020072025
SpendAnnualPurpose29020072025
DeparturesAnnualTotal3420182018
DeparturesAnnualPurpose7220182018
OccupancyMonthlyTotal22012-012026-05
CapacityAnnualTotal220122025
CapacityAnnualAccommodation920122025

Monthly arrivals: 98.3% of months held since 2012, none missing. See every month

Get Serbia in one call

# every arrivals month, Developer plan
curl "https://api.tourismapi.com/v1/arrivals?country=RS" \
  -H "X-API-Key: $TOURISM_API_KEY"

# the whole country in one file, Intel plan
curl -o rs.csv "https://api.tourismapi.com/v1/bulk/RS.csv" \
  -H "X-API-Key: $TOURISM_API_KEY"
Get API keyEndpoint docs

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